Marketing Plan for Budweiser - 5406 Words

Marketing Plan for Budweiser 2012 Submitted by: Submitted to: August 17, 2012 Budweiser Executive Summary The current business environment for a piece of the beer industry market is very competitive. Breweries must compete against other breweries, both large and small to remain a viable player in the sale of their beer. Budweiser is a product produced by Anheuser-Busch, an American brewery founded in St. Louis in the mid 1800’s. The intention of the following marketing plan is to not only continue to add to the legacy of Budweiser, but to re-energize the consumer’s appetite for Budweiser and increase the market share of the product. The formula for Budweiser is over 130†¦show more content†¦Budweiser has been marketed over the course of its history with numerous ad campaigns. The strategy behind Budweiser’s marketing was developing tag-lines to instill an image for consumers. Historically, â€Å"This Bud’s for You† was a successful campaign strategy. The slogan appealed to the reward one gives them for a job well done. The name Budwe iser is synonymous with the long history the beer has in America’s social culture. We will utilize the name recognition to not only use our checkered history, but to propel Budweiser into the future. As Budweiser has proclaimed, we are the â€Å"King of Beers† and have been associated with sporting events, motorsports, the Olympics, and our presence in town parades with our historic Clydesdales horse team. While Budweiser has enjoyed a checkered history, the time has come to re-introduce the product by launching a new marketing campaign. In 2011 Budweiser lost 1% of the market from 2009 (Anheuser-Busch InBev 2011). In 2011 Budweiser sold 17.7 million barrels for sales revenue of 2.1 billion dollars (Anheuser-Busch InBev 2011). The time has come to launch a new strategy for a product that has been around for over 130 years. The competition Budweiser is experiencing is not only from the traditional competition of large-scale breweries, but also from the popularity o f the craft brewers. The growth of the craft brewing industry in 2011 was 13% by volume and 15% by dollars, which followed a 12% growth by volumeShow MoreRelatedEssay about Business Model and Strategic Plan Part 11551 Words   |  7 PagesStrategic Plan Part I BUS/475 April 28, 2015 Business Model and Strategic Plan Part I Anheuser-Busch InBev is the name of the leading global brewer. The company has a â€Å"portfolio of more than 200 beer brands, including three global flagship beers: Budweiser, Stella Artois and Beck’s† (â€Å"Anheuser-Busch†, 2015). Budweiser is an American style lager and was introduced in 1876 by Adolphus Busch. Adolphus Busch wanted to create the United States first national beer brand. Budweiser became universallyRead MoreRepositioning Budweiser to Women4753 Words   |  20 Pagesof the report submission and your course section#. MKT 2284 Marketing Research Courtney Groenewoud, Eric Williamson, Natalie Neville, Ashleigh Milne and Gen Blackburn The Fab Five MKT 2284 Marketing Research Major Research Assignment: Deliverable #1 The Research Proposal Table of Contents Formal Letter†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Page 2 Background †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pages 3-4 Marketing research problem Definition †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Pages 5-7 ResearchRead MorePersonal Marketing Management : Budweiser Busch2553 Words   |  11 Pages SOCIAL MEDIA ANALYSIS—BUDWEISER Module 5 BUSA 5050 Strategic Marketing Management Dr. Timothy Carter â€Æ' Organization and Background Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the multinational corporation Anheuser-Busch InBev. The brew was introduced in 1876 by Carl Conrad Co. of St. Louis, Missouri. (Budweiser, 2017) Budweiser’s founder was a German immigrant, Adolphus Busch, who relocated to America in 1857, at the age of eighteen. In the earlyRead MoreSwot Analysis Of Budweiser3608 Words   |  15 PagesBudweiser Company Information Budweiser dubbed â€Å"The King of Beer† has earned its place as one of the largest leading brands in the U.S. as well as being the largest brewer and is also, available in 85 countries. Anheuser-Busch known today as AB InBev, headquartered in Leuven, Belgium was created in 2008 with the mergers of three international breweries—Interbrew from Belgium, AmBev—from Brazil, and Anheuser-Busch—from the United States. With the recent purchase of SABMiller in October 2016, the companyRead More Corporations and the economy Essay1422 Words   |  6 Pagesbe reviewed are ‘producers’ and ‘consumers’ and the relation that exists between the two. More specifically, as in the article I have chosen to review, how it is that a producer reaches its consumer, how their market is defined and what effects marketing has on both the targeted audience and third party members. Advertising takes on many forms in the world of business but a companyâ€℠¢s ability to tune its methods and localize the market to which it wishes to peddle its goods may very well determineRead MoreAnalysis Of Kingsford Charcoals Effective Marketing Strategy For Increase Sales And Future Growth Of The Company1115 Words   |  5 PagesShort case study Problem statement As the softening in the overall charcoal category in these years, the main problem of Kingsford Charcoal is to determine the effective marketing strategy to increase sales and future growth of the company. Solutions In order to overcoming the softening in Charcoal category, there are four solutions Kingsford Charcoal should take to reply to the new challenging’s including a shrinking market for charcoal and increased competition from gas grilling. †¢ AdvertisingRead MoreMarketing Management7427 Words   |  30 PagesExecutive Summary: After comprehensive research into the beer market specifically focusing on the four beer brands Little Creatures, Heineken, Budweiser and Victoria Bitter, our group propose the introduction of a new product into the Little Creatures product line. Similar to Heineken, we believe Little Creatures would benefit from the introduction of a Bright Ale keg. This line extension would promote bulk buying of Little Creatures beer and expand their cultural persona by encouraging communityRead MoreHow Facebook Marketing Is Violating Consumer Privacy Essay1435 Words   |  6 PagesHow Facebook Marketing is Violating Consumer Privacy The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influencesRead MoreSport Marketing Is A Way For Companies To Sell Goods And1683 Words   |  7 Pages Sport marketing is a way for companies to sell goods and services at sporting events such as football, hockey and Nascar. With millions of viewers at these sporting events, it makes for a great place to advertise for a company because they are sure to get some business from people who are intrigued by some form of advertisement. These companies take a risk every time they spend money on advertisement, it is a large investment so they could win it all and attract customers or they could lose itRead MoreMarketing Definition1002 Words   |  5 PagesMarketing definition Every company depends on an efficient marketing program to fulfill customers needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or

The Fate Of The White Elephant - 1602 Words

The Fate of The White Elephant (Draft) The short story â€Å"Hills Like White Elephants† by Ernest Hemingway is an argument between the man and a woman about abortion. It shows how an unexpected â€Å"white elephant† can affect their relationship, force them to bring life changing decisions, and present a threat to their self-identity. Besides the main argument, the author through the scenery and the dialog are presenting other conflicts and arguments. Some of them are the nonverbal communication, what choices they have, and the couple’s future. The author of the story, Ernest Hemingway, was born in 1861 in the Chicago suburbs. In his life, he traveled to different places in the world, and he was married four times. During the Spanish Civil War,†¦show more content†¦Although it seems simple, the story carries a couple of parallel explanations about the situation. Hemingway has never mentioned the word in his story, but the main topic of conversation between the couple is abortion. First of a ll, the story shows the balance of power of the man and the woman in the relationship. After finding that Jig is pregnant, the man is trying to talk her into having an â€Å"awfully simple operation†. (Hemingway) When it comes to power in the relationship, at first the man is trying to be dominant. He does not show any interest in the woman’s health, and he is insensitive to Jig’s needs. Hemingway in the story represents the American as a â€Å"man who wants his woman to serve solely as the source of his sexual pleasure, who denies her the motherhood that she desires.† (Holder). However, soon after, he receives a rejection from Jig. â€Å"I know we will. You don’t have to be afraid. I’ve known lots of people that have done it.† † So have I. And afterwards they were all so happy.† (Hemingway) . The woman is trying to tell the man that she does not want to end up regretting this decision that can ruin her life. She is trying to stop the man of talking nonsense and that she knows about the effects of such procedure. In the next dialog Hemingway is defining the pregnancy by using the â€Å"hills† and the â€Å"white elephants† to describe the relationship: The girl was looking off at the line of hills.Show MoreRelatedErnest Hemingway s Life As A Writer1074 Words   |  5 Pagesthe dialogue of his short stories such as, â€Å"Hills Like White Elephants†. â€Å"’They look like white elephants,† she said. â€Å"I’ve never seen one,† the man drank his beer. â€Å"No, you wouldn’t have.† â€Å"I might have,† the man said. â€Å"Just because you say I wouldn’t have doesn’t prove anything.’† (Hemingway, Lit). This cut and dry excerpt of dialogue shows just how little â€Å"fluff† Hemingway wrote into his short stories. It is â€Å"Hills Like White Elephants† that adequately depicts Hemingway’s â€Å"Iceberg Theory†Read MoreShooting an Elephant Literary Analysis895 Words   |  4 Pagesâ€Å"Shooting an Elephant,† demonstrates the total dangers of the unlimited authority a state has and the astounding presentment of â€Å"future dystopia†. In the story, Orwell finds himself to be in an intricate situation that involves an elephant. Not only does the fate of the elephant’s life lie in Orwell’s hands, he has an audience of people behind him cheering him on, making his decision much more difficult to make. Due to the vast crowd surrounding his thoughts, Orwell kills the elephant in the end,Read MoreErnest Hemingway s `` Indian Camp `` And Hills Like White Elephants ``928 Words   |  4 PagesHemingway’s â€Å"Indian Camp† and â€Å"Hills Like White Elephants†, Bauer attempts to bring her own feminist perspective to Hemingwayâ€⠄¢s notoriously misogynistic texts to prove that there are more to his female characters than there is on the surface and to possibly emasculate his reputation of portraying women as powerless and one-dimensional characters. Dr. Bauer’s overall argument regarding the position of women in Hemingway’s â€Å"Indian Camp† and â€Å"Hills Like White Elephants† is that each woman in their own storyRead MoreEssay on Dependence to Independence in Hills Like White Elephants862 Words   |  4 PagesDependence to Independence in Hills Like White Elephants  Ã‚   In Ernest Hemingway’s â€Å"Hills Like White Elephants,† the lives of Jig and the American, the main characters, are put on display for a brief period of time.   Jig and the man have had a romantic relationship for quite some time, and now their future together is in jeopardy.   The impregnation of Jig has caused the American to pressure her into getting an abortion.   We find these two individuals in the Valley of the Ebro.   Traveling fromRead More George Orwells Shooting an Elephant Essay783 Words   |  4 PagesGeorge Orwells Shooting an Elephant In Shooting an Elephant, George Orwell finds himself in a difficult situation involving an elephant. The fate of the elephant lies in his hands. Only he can make the final decision. In the end, due to Orwells decision, the elephant lay dying in a pool of blood. Orwell wins the sympathy of readers by expressing the pressure he feels as an Anglo-Indian in Burma, struggling with his morals, and showing a sense of compassion for the dying animal. Read MoreCompare and Contrast to Desirees Baby by Kate Chopin and Hills Like White Elephants by Earnest Hemingway641 Words   |  3 Pagesbut then there are others who have decisions to make. They will go through an important stage in any relationship, the make it or break it stage. The two stories that I will be analyzing will be â€Å"Desiree’s Baby† by Kate Chopin and â€Å"Hills like White Elephants† by Earnest Hemingway. In both stories the characters found out how babies can be a deciding factor in a relationship, and that’s what I will be focusing on. In â€Å"Desiree’s Baby† the morale of the story is â€Å"we often get into trouble when we assume†Read More Comparing Where Are you going, Where Have You Been and Hills Like White Elephants1320 Words   |  6 PagesAuthors of great stories often use good technical writing skills. The purpose of this essay is to compare and contrast two short stories: Where Are you going, Where Have You Been by Joyce Carol Oates and Hills Like White Elephants by Earnest Hemingway. The comparison and contrast will be done based on their use of plot, point of view and character development. The short story where are you going, where have you been is about a teenage girl who is, vain, self-doubting and affixed in the presentRead MoreSummary Of Hills Like White Elephants 909 Words   |  4 Pages Essay Responses to Short Stories Discuss possible symbolic representations in â€Å"Hills Like White Elephants†? In the story â€Å"Hills Like White Elephants† the white elephant symbolizes a negative thing. No person would want anything to do with this. For example, the girl’s unborn child. In the beginning of the story the girl made a comment, and she said that the surrounding hills resemble white elephants. You may think the comment wasn’t unusual, but it really leads towards her talking about herRead MoreThe World of Fiction666 Words   |  3 Pagesdevelop a lifelike image of women. He explored through the interpretation of their respective fates, women with a variety of personality types living in a variety of circumstances. His unique style specializes in psychological description  and reveals his characters’ inner conflict. Fiction can use various symbols to imply real things happened in the world. Hemingway’s short story--- Hills like White Elephants fully reflects his unique and classic writing style. The story seems simple, but actuallyRead MoreAnalysis Of Hills Like White Elephants 1517 Words   |  7 PagesShivani Patel Hum 101-007 King, Paul 5 December 2015 Female Disempowerment in â€Å"Hills Like White Elephants† In the story â€Å"Hills Like White Elephants,† Ernest Hemingway uses his in-depth ability of foreshadowing to provide the reader with little information on the stories background or future events to come. At first glance, the discussion that takes place in story seems like a minor argument between a couple at a train station in Spain. However, upon deeper analysis, this piece takes

Creativity in Market Segmentation Process

Question: Discuss about the Creativity in Market Segmentation Process. Answer: Introduction: Over the years, non-profit organizations across the globe have been employing marketing strategies to increase the awareness of their existence. The management of such organizations uses mechanisms that inform the targeted group concerning their activities and campaigns. The Planned Parenthood America is a non-profit organization that employs the website and social media campaigns to reach out to women and enhance the accessibility of healthcare. The group is seeking to strengthen the environment of healthy families within a society (Planned Parenthood, 2016). Planned Parenting America uses marketing strategies such as segmentation of the targeted population. It is clear to identify how the organization has prepared different forms of education and sensitization for women, men, and young people regarding their reproductive health. In the corporate sector, the relationship between the customers and the business can be enhanced through several mechanisms and approaches. The company is responsible for the interactions with the clients to ensure a high level of satisfaction for their customers. The Billabong has dedicated most of their resources and time to educating their targeted customers concerning the surfing, skiing, and skating. Through this approach, the business is building trust with the public who will later prefer the companys product in the market. Therefore, the strategy that the company has taken is essential in enhancing their relationship with existing and potential customers (Ringberg and Forquer, 2003). Moreover, the business is guaranteed of increased sales since the visitors gets on the web not only the information but also go ahead to check the products of the company. The Nestle Australia is implementing strategies that seek to improve the performance of the enterprise regarding revenue and sales. The organization is currently running two campaigns that are designed to increase the customers purchase of their products. The Nestle in Society and the Creativity Reinvents the Classics are the campaigns seeking to increase the performance of the organization regarding product promotion and social responsibility respectively (Nestle, 2016). The Nestle in Society is designed to assist their stakeholders in the community to conserve the environment by finding safe and alternative sources of energy and measures to control global warming. On the other hand, the Creativity Reinvents the Classics campaign is created by the NESCAFE Dolce Gusto coffee system to encourage the consumption of coffee. The strategy is targeting the creative personality and customers by incorporating Grammy award winner Will.i.am to bring the picture of coffee and creativity. The Cr eativity Reinvents the Classics campaigns will be successful in improving sales because of the creativity strategy used. The campaign encourages the taking of coffee indirectly because the first impression is the recognition of the element of Creativity and Classics. Moreover, the Nestle in Society campaign will also succeed since the part of the corporate social responsibility is essential in increasing the reputation and of the firm, which in turn attract more customers and enhance their loyalty (Tilt, 2016). Effective planning of the promotional campaigns is important in creating the anticipated impacts. Whenever a company is designing a marketing strategy, it is important to conduct an evaluation of the income distribution of the targeted population. The methods and processes used to identify the specific elements that define the disposable income of customers is important in designing the price of brands and services as well as the sales performance in the market. Therefore, organizations seeking to understand the trends and characteristics associated with income distribution in a particular region should conduct a succinct evaluation (Amuah, 2009). For the Northern Territory, is essential for organizations first to identify the target group or composition within the Northern Territory region. Once the particular population has been identified, it is necessary to outline the other associated characteristics that define income such as the qualifications and occupation. The value of the household for each is obtained by removing the liabilities such as the income tax, Medicare levies, and other surcharges from the gross income. The capacity to purchase services and goods for consumption depends on this value and the distribution across the targeted population in Northern Territory (Martinez et al., 2015). Moreover, such a value cannot be used to measure and predict the wealth disposal in the region. However, it is an essential tool for companys decisions on marketing and production. The process of selecting the market involves a comprehensive analysis of the associated factors. The formulated strategies depict how the organization will be successful regarding competition, customer satisfaction, and revenue generation. Therefore, there exists a possibility of each methodology being associated with limitations (Brochado and Martins, 2008; Kim and Lee, 2011). The following is a ranking of various marketing segmentation strategies for three organizations dealing with fast moving consumer good. RANK FIRM MARKET SEGMENTATION STRATEGY PROPOSED RECOMMENDATIONS 1 Coca- Cola Company The company has strengthened their campaigns to increase the sales amongst the young people by designing the products such as the branding of names and bigger containers essential for in-house parties. The company has also invested in diversity of tastes to suit the range of customer preferences The organization should concentrate not only on the young composition of the population but also the children and the older adults since they also consume the products 2 British American Tobacco The organization has developed brands at different levels in terms of quality and affordability to ensure that the low income earners access the products and the high-class also with the highly modified forms The company should consider the nature of quality for their cheap alternatives since it is essential for organizations to maintain uniform quality across the market for consumable products. Moreover, the business should invest more on corporate social responsibility to assist in enhancing the firms reputation, since the products have been noted to be harmful to consumers 3 Lifebuoy The organizations has for many years focused on family as the target market offering goods that suit the entire family The organization should focus on the diversity of needs across the family composition and incorporate the elements in production to ensure that the market has a diversity The changes witnessed in the demographic patterns that have been stable over the years depict the need for organizations to reconsider their revenue generation mechanisms. The changes in population growth rate are affecting the total government expenditure as well as the support services offered across the infrastructural development and social amenities. Life expectancy is concerning the retirement age and increasing the financial pressure to support the aging (Xinxin, 2008). The mortality and morbidity are also affecting the compensation rates across the insurance sector. Therefore, there is a need for a comprehensive approach to shield the risks emanating from skewed population trends across the globe. In the United States, the effect of aging baby boomers is noted to affect most of the industrial process and investments; however, several sectors will benefit from the phenomenon. The travel and tour industry will record tremendous income since the aging are associated with more traveling and outing events (Winston and Barnes, 2007). Moreover, the asset investment industry across the state is expected to increase since the aging will tend to invest the retirement benefits in liquid and tangible assets as an alternative source of income. Moreover, those specialized in business valuation will generate more revenue because of the selling and buying of assets. Furthermore, the medical sector will partially benefit since the aging baby boomers will need various healthcare services, which will spark innovation, discovery, and investment in the area of health. Nevertheless, the government will suffer in supporting the care needs of the group and solve the effect of strain on existing medic al facilities. References Amuah, H. B. (2009) The role of creativity in the market segmentation process and the benefits of strategic global positioning, SSRN Electronic Journal, doi: 10.2139/ssrn.2245142 Brochado, A. O. and Martins, F. V. (2008) Market segmentation methodology: Segmentation basis and classification methods, Review of Business Management, pp. 132149. doi: 10.7819/rbgn.v10i27.174 Kim, T. and Lee, H. (2011) External validity of market segmentation methods, European Journal of Marketing, 45(1/2), pp. 153169. doi: 10.1108/03090561111095630 Martinez, A., Western, M., Haynes, M. and Tomaszewski, W. (2015) How income segmentation affects income mobility: Evidence from panel data in the Philippines, Asia and the Pacific Policy Studies, 2(3), pp. 590608. doi: 10.1002/app5.96 Nestle (2016) News feed. Available at: https://www.nestle.com.au/media/news-feed#itemPerPage=20(Accessed:31 August 2016) Planned Parenthood (2016) Who we are. Available at: https://www.plannedparenthood.org/about-us/who-we-are(Accessed:31 August 2016) Ringberg, T. and Forquer Gupta, S. (2003) The importance of understanding the symbolic world of customers in asymmetric businessà ¢Ã¢â€š ¬Ã‚ toà ¢Ã¢â€š ¬Ã‚ business relationships, Journal of Business Industrial Marketing, 18(6/7), pp. 607626. doi: 10.1108/08858620310492455 Tilt, C. A. (2016) Corporate social responsibility research: The importance of context, International Journal of Corporate Social Responsibility, 1(1), doi: 10.1186/s40991-016-0003-7 Winston, N. A. and Barnes, J. (2007) Anticipation of retirement among baby boomers, Journal of Women Aging, 19(3-4), pp. 137159. doi: 10.1300/j074v19n03_10 Xinxin, M. (2008) Occupational career types of baby-boomers and their effects on employment pattern selection, Japanese Economy, 35(4), pp. 64106. doi: 10.2753/jes1097-203x350403

Globalization and Liberalized Trade Theory

Question: Describe about the Globalization and Liberalized Trade Theory? Answer: Economists and politicians are involved into significant debate on choosing the best approach between regional trade agreement and global trade liberalization. The major point of argument is to identify which strategy is better for various countries as well as global economy (COLLINS, 2010). Additionally, several studies have emphasized on analyzing whether these two approaches are contradictory or complimentary. From the late 20th century, the wave of globalizations has assisted in abolishing the barriers of the international trade. Empirical studies have been conducted for indentifying the difference in two approaches: regional trade agreement and global trade liberalization (DAVIS, 2011). It has been observed that implementation of the regional trade agreements have significantly contributed in increasing the trade among their members. In other words, the intra group trade has enhanced by the regional trade agreements (Thirlwall, 2000). However, it has been found that in case of regional trade agreements, intra group trade contributes very little of the total trade. The share of intra group trade is significantly lower against the total export, but it has managed to achieve continuous growth over the period. Hence, it can be found that regional trade agreement is one of the most important driving forces for increasing the intra group trade (Vamvakidis, 1998). In case of most of the regional trade agreements, the share of intra group trade has been significantly small. Consequently, the effect on growth was not prominent. It has been observed that the effort of the regional trade agreements was not successful in terms of creation of large regional markets (Park, 2006). It had wasted the valuable tome for broader liberalization. It has been observed that in most of the cases of regional trade agreement, the average intra group trade shares have been very poor. However, the statistics have been found to be slightly different in case of EU. While the small developing nations join a regional trade agreement, which will majorly include the small developed countries. It has been observed that most of the countries have similar economy of the neighbor countries (DAVIS, 2011). Very few developing nations are in the same region with the developed nation. Consequently, the intra trade share will be low. Studies have demonstrated that most of the regional trade agreements have been prominent among the small developing economies having higher protection. On the other hand, empirical studies have demonstrated that, in case of both short run and long run growth has been faster after the broader global trade liberalization (Mukerji, 2009). It has been observed that short term and long term growth in the nations are higher in case of the global trade liberalization (Di Caprio, 2011). Short terms and long term impacts are positive as well as statistically significant in case of the broader international liberalization. The nations wi ll grow in a faster way in short and long run after these nations open their market without discrimination to the international trade (Baier and Bergstrand, 2007). References Baier, S. and Bergstrand, J. (2007). Do free trade agreements actually increase members' international trade?.Journal of International Economics, 71(1), pp.72-95. COLLINS, S. (2010). Regional Trade Agreements and Democracy Promotion: Measuring the Influence of Democracy Requirements in Regional Trade Agreements.Politics Policy, 38(4), pp.737-764. DAVIS, G. (2011). Regional Trade Agreements and Foreign Direct Investment.Politics Policy, 39(3), pp.401-419. Di Caprio, A. (2011). Backseat Drivers: The Political Economy of Trade Liberalization.International Studies Review, 13(2), pp.322-324. Mukerji, P. (2009). Trade Liberalization And The Extensive Margin.Scottish Journal of Political Economy, 56(2), pp.141-166. Park, I. (2006). East Asian Regional Trade Agreements: Do They Promote Global Free Trade?.Pacific Economic Review, 11(4), pp.547-568. Thirlwall, A. (2000). Trade Agreements, Trade Liberalization and Economic Growth: A Selective Survey.African Development Review, 12(2), pp.129-160. Vamvakidis, A. (1998). Regional Trade Agreements Versus Board Liberalization: Which Path Leads to Faster Growth? Time-Series Evidence.IMF Working Papers, 98(40), p.1.