Creativity in Market Segmentation Process

Question: Discuss about the Creativity in Market Segmentation Process. Answer: Introduction: Over the years, non-profit organizations across the globe have been employing marketing strategies to increase the awareness of their existence. The management of such organizations uses mechanisms that inform the targeted group concerning their activities and campaigns. The Planned Parenthood America is a non-profit organization that employs the website and social media campaigns to reach out to women and enhance the accessibility of healthcare. The group is seeking to strengthen the environment of healthy families within a society (Planned Parenthood, 2016). Planned Parenting America uses marketing strategies such as segmentation of the targeted population. It is clear to identify how the organization has prepared different forms of education and sensitization for women, men, and young people regarding their reproductive health. In the corporate sector, the relationship between the customers and the business can be enhanced through several mechanisms and approaches. The company is responsible for the interactions with the clients to ensure a high level of satisfaction for their customers. The Billabong has dedicated most of their resources and time to educating their targeted customers concerning the surfing, skiing, and skating. Through this approach, the business is building trust with the public who will later prefer the companys product in the market. Therefore, the strategy that the company has taken is essential in enhancing their relationship with existing and potential customers (Ringberg and Forquer, 2003). Moreover, the business is guaranteed of increased sales since the visitors gets on the web not only the information but also go ahead to check the products of the company. The Nestle Australia is implementing strategies that seek to improve the performance of the enterprise regarding revenue and sales. The organization is currently running two campaigns that are designed to increase the customers purchase of their products. The Nestle in Society and the Creativity Reinvents the Classics are the campaigns seeking to increase the performance of the organization regarding product promotion and social responsibility respectively (Nestle, 2016). The Nestle in Society is designed to assist their stakeholders in the community to conserve the environment by finding safe and alternative sources of energy and measures to control global warming. On the other hand, the Creativity Reinvents the Classics campaign is created by the NESCAFE Dolce Gusto coffee system to encourage the consumption of coffee. The strategy is targeting the creative personality and customers by incorporating Grammy award winner Will.i.am to bring the picture of coffee and creativity. The Cr eativity Reinvents the Classics campaigns will be successful in improving sales because of the creativity strategy used. The campaign encourages the taking of coffee indirectly because the first impression is the recognition of the element of Creativity and Classics. Moreover, the Nestle in Society campaign will also succeed since the part of the corporate social responsibility is essential in increasing the reputation and of the firm, which in turn attract more customers and enhance their loyalty (Tilt, 2016). Effective planning of the promotional campaigns is important in creating the anticipated impacts. Whenever a company is designing a marketing strategy, it is important to conduct an evaluation of the income distribution of the targeted population. The methods and processes used to identify the specific elements that define the disposable income of customers is important in designing the price of brands and services as well as the sales performance in the market. Therefore, organizations seeking to understand the trends and characteristics associated with income distribution in a particular region should conduct a succinct evaluation (Amuah, 2009). For the Northern Territory, is essential for organizations first to identify the target group or composition within the Northern Territory region. Once the particular population has been identified, it is necessary to outline the other associated characteristics that define income such as the qualifications and occupation. The value of the household for each is obtained by removing the liabilities such as the income tax, Medicare levies, and other surcharges from the gross income. The capacity to purchase services and goods for consumption depends on this value and the distribution across the targeted population in Northern Territory (Martinez et al., 2015). Moreover, such a value cannot be used to measure and predict the wealth disposal in the region. However, it is an essential tool for companys decisions on marketing and production. The process of selecting the market involves a comprehensive analysis of the associated factors. The formulated strategies depict how the organization will be successful regarding competition, customer satisfaction, and revenue generation. Therefore, there exists a possibility of each methodology being associated with limitations (Brochado and Martins, 2008; Kim and Lee, 2011). The following is a ranking of various marketing segmentation strategies for three organizations dealing with fast moving consumer good. RANK FIRM MARKET SEGMENTATION STRATEGY PROPOSED RECOMMENDATIONS 1 Coca- Cola Company The company has strengthened their campaigns to increase the sales amongst the young people by designing the products such as the branding of names and bigger containers essential for in-house parties. The company has also invested in diversity of tastes to suit the range of customer preferences The organization should concentrate not only on the young composition of the population but also the children and the older adults since they also consume the products 2 British American Tobacco The organization has developed brands at different levels in terms of quality and affordability to ensure that the low income earners access the products and the high-class also with the highly modified forms The company should consider the nature of quality for their cheap alternatives since it is essential for organizations to maintain uniform quality across the market for consumable products. Moreover, the business should invest more on corporate social responsibility to assist in enhancing the firms reputation, since the products have been noted to be harmful to consumers 3 Lifebuoy The organizations has for many years focused on family as the target market offering goods that suit the entire family The organization should focus on the diversity of needs across the family composition and incorporate the elements in production to ensure that the market has a diversity The changes witnessed in the demographic patterns that have been stable over the years depict the need for organizations to reconsider their revenue generation mechanisms. The changes in population growth rate are affecting the total government expenditure as well as the support services offered across the infrastructural development and social amenities. Life expectancy is concerning the retirement age and increasing the financial pressure to support the aging (Xinxin, 2008). The mortality and morbidity are also affecting the compensation rates across the insurance sector. Therefore, there is a need for a comprehensive approach to shield the risks emanating from skewed population trends across the globe. In the United States, the effect of aging baby boomers is noted to affect most of the industrial process and investments; however, several sectors will benefit from the phenomenon. The travel and tour industry will record tremendous income since the aging are associated with more traveling and outing events (Winston and Barnes, 2007). Moreover, the asset investment industry across the state is expected to increase since the aging will tend to invest the retirement benefits in liquid and tangible assets as an alternative source of income. Moreover, those specialized in business valuation will generate more revenue because of the selling and buying of assets. Furthermore, the medical sector will partially benefit since the aging baby boomers will need various healthcare services, which will spark innovation, discovery, and investment in the area of health. Nevertheless, the government will suffer in supporting the care needs of the group and solve the effect of strain on existing medic al facilities. References Amuah, H. B. (2009) The role of creativity in the market segmentation process and the benefits of strategic global positioning, SSRN Electronic Journal, doi: 10.2139/ssrn.2245142 Brochado, A. O. and Martins, F. V. (2008) Market segmentation methodology: Segmentation basis and classification methods, Review of Business Management, pp. 132149. doi: 10.7819/rbgn.v10i27.174 Kim, T. and Lee, H. (2011) External validity of market segmentation methods, European Journal of Marketing, 45(1/2), pp. 153169. doi: 10.1108/03090561111095630 Martinez, A., Western, M., Haynes, M. and Tomaszewski, W. (2015) How income segmentation affects income mobility: Evidence from panel data in the Philippines, Asia and the Pacific Policy Studies, 2(3), pp. 590608. doi: 10.1002/app5.96 Nestle (2016) News feed. Available at: https://www.nestle.com.au/media/news-feed#itemPerPage=20(Accessed:31 August 2016) Planned Parenthood (2016) Who we are. Available at: https://www.plannedparenthood.org/about-us/who-we-are(Accessed:31 August 2016) Ringberg, T. and Forquer Gupta, S. (2003) The importance of understanding the symbolic world of customers in asymmetric businessà ¢Ã¢â€š ¬Ã‚ toà ¢Ã¢â€š ¬Ã‚ business relationships, Journal of Business Industrial Marketing, 18(6/7), pp. 607626. doi: 10.1108/08858620310492455 Tilt, C. A. (2016) Corporate social responsibility research: The importance of context, International Journal of Corporate Social Responsibility, 1(1), doi: 10.1186/s40991-016-0003-7 Winston, N. A. and Barnes, J. (2007) Anticipation of retirement among baby boomers, Journal of Women Aging, 19(3-4), pp. 137159. doi: 10.1300/j074v19n03_10 Xinxin, M. (2008) Occupational career types of baby-boomers and their effects on employment pattern selection, Japanese Economy, 35(4), pp. 64106. doi: 10.2753/jes1097-203x350403

Globalization and Liberalized Trade Theory

Question: Describe about the Globalization and Liberalized Trade Theory? Answer: Economists and politicians are involved into significant debate on choosing the best approach between regional trade agreement and global trade liberalization. The major point of argument is to identify which strategy is better for various countries as well as global economy (COLLINS, 2010). Additionally, several studies have emphasized on analyzing whether these two approaches are contradictory or complimentary. From the late 20th century, the wave of globalizations has assisted in abolishing the barriers of the international trade. Empirical studies have been conducted for indentifying the difference in two approaches: regional trade agreement and global trade liberalization (DAVIS, 2011). It has been observed that implementation of the regional trade agreements have significantly contributed in increasing the trade among their members. In other words, the intra group trade has enhanced by the regional trade agreements (Thirlwall, 2000). However, it has been found that in case of regional trade agreements, intra group trade contributes very little of the total trade. The share of intra group trade is significantly lower against the total export, but it has managed to achieve continuous growth over the period. Hence, it can be found that regional trade agreement is one of the most important driving forces for increasing the intra group trade (Vamvakidis, 1998). In case of most of the regional trade agreements, the share of intra group trade has been significantly small. Consequently, the effect on growth was not prominent. It has been observed that the effort of the regional trade agreements was not successful in terms of creation of large regional markets (Park, 2006). It had wasted the valuable tome for broader liberalization. It has been observed that in most of the cases of regional trade agreement, the average intra group trade shares have been very poor. However, the statistics have been found to be slightly different in case of EU. While the small developing nations join a regional trade agreement, which will majorly include the small developed countries. It has been observed that most of the countries have similar economy of the neighbor countries (DAVIS, 2011). Very few developing nations are in the same region with the developed nation. Consequently, the intra trade share will be low. Studies have demonstrated that most of the regional trade agreements have been prominent among the small developing economies having higher protection. On the other hand, empirical studies have demonstrated that, in case of both short run and long run growth has been faster after the broader global trade liberalization (Mukerji, 2009). It has been observed that short term and long term growth in the nations are higher in case of the global trade liberalization (Di Caprio, 2011). Short terms and long term impacts are positive as well as statistically significant in case of the broader international liberalization. The nations wi ll grow in a faster way in short and long run after these nations open their market without discrimination to the international trade (Baier and Bergstrand, 2007). References Baier, S. and Bergstrand, J. (2007). Do free trade agreements actually increase members' international trade?.Journal of International Economics, 71(1), pp.72-95. COLLINS, S. (2010). Regional Trade Agreements and Democracy Promotion: Measuring the Influence of Democracy Requirements in Regional Trade Agreements.Politics Policy, 38(4), pp.737-764. DAVIS, G. (2011). Regional Trade Agreements and Foreign Direct Investment.Politics Policy, 39(3), pp.401-419. Di Caprio, A. (2011). Backseat Drivers: The Political Economy of Trade Liberalization.International Studies Review, 13(2), pp.322-324. Mukerji, P. (2009). Trade Liberalization And The Extensive Margin.Scottish Journal of Political Economy, 56(2), pp.141-166. Park, I. (2006). East Asian Regional Trade Agreements: Do They Promote Global Free Trade?.Pacific Economic Review, 11(4), pp.547-568. Thirlwall, A. (2000). Trade Agreements, Trade Liberalization and Economic Growth: A Selective Survey.African Development Review, 12(2), pp.129-160. Vamvakidis, A. (1998). Regional Trade Agreements Versus Board Liberalization: Which Path Leads to Faster Growth? Time-Series Evidence.IMF Working Papers, 98(40), p.1.

South African Breweries free essay sample

SAB has the leading position to produce and distribute both alcoholic and non-alcoholic beverages. it’s been registered in 1895 in London and since then with momentous profit and prevailing market position it has develop its business in home sectors as well. SAB was fully incorporated in 1970 after the shifting of its head office from London to Johannesburg. Government put high restriction on the expansion and international business of SAB. From 1955 to the following seven years beer production was the highest taxed beverage and SAB had to respond to competitors’ acquisition and production and distribution rationalisation.In 1960 it took over Stellenbosch Farmers’ Winery and obtained brewing license locally for Amstel and Carling, Black Label and Guinnes which played major turn of its expansion. Within 1979 SAB could capture about 99 percent South African market alongside major control over Lesotho, Swaziland and Rhodesia. SAB was the first organisation in the country which published a non-discriminatory employment code in 1978. We will write a custom essay sample on South African Breweries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Lion Match Company merged with SAB in 1987. SAB concentrated on developing three mega breweries in the country in 1990 and the invention of joint venture in Zambia, Mozambique and Angola followed in the following years.The company got dominance over 98 percent of market and faced a little left expansion in local business and tried to expand globally in 2000. It made its way to central Europe in 1993 with the acquisition of the largest brewery of Hungary Dreher. In the following year it established operation in Czech Republic, Poland, Romania, Russia and Slovakia. SAB had spread small business with Rolling Black Beer one of the breweries in United States of America as well. Then 2001 it expanded its business into Central America. In 2001 SAB had production of 77m hectolitres of alcoholic and non- alcoholic beverages and dominated as the fifth largest brewer in the world covering 21 countries. In 1990 the head quarter moved back to London. In this report i would like to narrow down my focus on SABs expansion globally by acquiring the second largest brewery of America; the Miller Brewing Company and having new name as SABMiller in 2002 and it became the second largest volume in the world. Though it is facing some profit margin difficulties in North America because its competitors are lowering down the price of beer.To keep up with the market over there SABMiller has to compromise with the margin of profit. Challenge for the Company No arguments come when SAB admits that South African market is fully dominated by them. Though it had made some tactically poor judgment while expanding in Hungary and US market. Among the challenges SAB faced were: In 2001 it acquires 58 percent interest in breweries in Hunduras and El Salvador which cost them US$ 500million. Further it spent a sum of US$5. 6 bn when it acquired Miller from Altria. To expand its business in Western Europe SAB acquired a major company in Italy named Peroni and spent US$ 270 million.In Africa SAB had to encounter problems when for low income in Malawi the industry does not appear to be set up. Again in Ghana SAB has made its entrance where there is already good competition between Guinness and Heineken. In Nigeria governments has imposed restriction on importing brewing materials as barley. So quality and consumption dropped sharply there. After the acquisition of Miller in US; SABMiller faced problem within six months. SAB had to go on with the existing CEO as head of SABMiller and later on the sacked him. Altria holds 23 percent shares of SABMiller.According to some experts debates SAB has spent too much for acquiring Miller. Again SABMiller is also facing difficulties to keep up in the competition with the competitors in US market. In addition to this in America the Beer market is in downward trend as the Americans are continuously and increasingly turning to wine than beer. This has adverse impact on SABMiller’s profit margin. Another market dominant competitor Anheuser-Busch (AH) upgraded its profit margin to 17. 3% by raising its production where Millers and Coors has (9. 3%) and (8. 9%) respectively.Then to compete with AH SABMiller and Coors went as a joint venture which has very positive impact on their business. Policy/ Strategy The long term direction and scope of a company which are aimed to achieve advantage for the organisation using its configuration or resources in a challenging surrounding is described strategy. In other sense strategy is – -The place where the business aimed to reach in time span. -The market where the business will compete and activities of the competitive market -The process of doing better in this competition -Required ability or resources How to get up with the external and internal environmental factors -The values and expectation of the stakeholders According to Henry Mintzberg strategy comprises five Ps: Plan, Position, Pattern, Perspective and Poly. Andrew (1998) states the term strategy in form of decision in a company which helps identifying and disclosing the target, underlying objectives and company goals. Strategy helps to create major policy and plan to achieve company objectives. The range of the business to follow for the company is also described by strategy. Micheal Porter narrates strategy is about being different or unique.According to him within strategy an organisation purposely sets up a unique package of activities to deliver a mix of value. Paradoxes and debates around strategy The theory of strategy is an academic field which is diversified by many experts as they expressed on the base of different understanding. Thus theories derived from different experts have contradiction as well. Some of the renowned experts as Whittington (2002), Mintzberg (1990, 1998), Schendel (1994) and Kuhn (1996, 1970) have described strategy with the help of several schools. In this study i will try to focus on Mintzberg and Whittington theories.

The Feast of the Tabernacles Essays

The Feast of the Tabernacles Essays The Feast of the Tabernacles Essay The Feast of the Tabernacles Essay Essay Topic: East Of Eden The Feast of the Tabernacles Name: Course: Date: The Feast of the Tabernacles The Feast of the Tabernacles is considered as among the seven annual biblical festivals. The feast was introduced to the Israelites during the exodus. It is considered as a pilgrimage whereby all Jews journeyed to Jerusalem to observe the feast. As one of the feasts observed by the Jews, The Feast of the Tabernacles is considered as a means provided by God in order to fulfill his plan for mankind. This feast is deemed as a banquet that was a celebration of the blessings of God that were provided in abundance in order to coincide with the harvesting which occurred during fall. The Feast of the Tabernacles is also a representation of God’s faith to the Israelites after their exodus from captivity in Egypt, a memorial of their wandering through the wilderness, and life in the tabernacles. Essentially, the deepest meaning to Christians from the feast is the return of Christ and the commemoration of his return for his rule on earth. Literature provides that Jesus was probably born during the fall period that is relative to The Feast of the Tabernacles. The coinciding events, the birth of Christ, and the season of harvesting in the fall were an indication of the abundance of the blessings of God (Stalley, 2000). Christ is termed as man’s greatest gift from God. God provided mankind with Jesus Christ as an indication of his willingness to provide man with an avenue to redeem himself and reunite with God. Essentially it was an indication of the desire by God for man to save himself after the disappointing fall from grace in the Garden of Eden. Hence The Feast of the Tabernacles is essentially fulfilled in the second coming of Christ. The second coming will provide Christ with an opportunity to tabernacle among his flock. This will be made possible as Jesus Christ will assume the title King of kings and Lord of lords and ensuring that he provides rests to all the burdened (Towns, 2002). Mankind is burdened with sin and misfortunes attributable to the fall of humanity. The second coming is termed as the ultimate and climax of The Feast of the Tabernacles. This is because mankind will rejoice at the second coming of Christ as he will provide mankind with the much needed rest from their daily burdens of sin. Additionally, the reunion of Christ with mankind is joyous as this will provide mankind with the chance for eternal redemption and a place with the Creator and Son of God in the Kingdom of God. The symbolic return of Christ is symbolic in that it indicates that achievement of eternal existence and the loss of burdens of sins and achievement of happiness and joy brought about by the resurrection of Christ and his attainment of the throne (Stalley, 2000). The achievement of the eternal life marks a pivotal point for mankind. Hence Jesus could be termed as a symbol of the feast, which is the attainment of eternal life and peace. In addition, his resurrection, ascent and return to earth for a reunion with his disciples is similar to the exodus of the Israelites from the Egyptians where they were held in captive. In addition, it is also a reward from God to the Israelites for their belief in God to lead them to the Promised Land (Morris, 1989). Hence Jesus made a promise to mankind that he would return to save those who had faith in him and who believed in his teachings. More so, it was an indication of His second coming to take his people home. Such a reunion of the body in Christ is also similar to The Feast of the Tabernacles whereby all people brought together their harvests, sacrifices and offerings. In conclusion, The Feast of the Tabernacles is symbolic to the life of Christ and his coming into the world (White, 1971). His birth in Jerusalem is presumed to have occurred during that harvest in the fall, a period which people congregated in Jerusalem in order to celebrate The Feast of the Tabernacles. This was a means of rejoicing to God for his abundance in blessings. Additionally, The Feast of the Tabernacles reaches a climax in the second coming of Christ whereby he indicates the end to human suffering and the achievement of eternal life. References Morris, L. (1989). Jesus is the Christ: Studies in the Theology of John. Grand Rapids, MI: Eerdmans Publishing Company. Stalley, R. A. (2000). George Edmund Street and the restoration of Christ Church Cathedral, Dublin. Dublin: Four Courts Press. Towns, E. L. (2002). The Gospel of John: Believe and Live: Twenty-First Century Biblical. Ed. Mal Couch and Ed Hindson. Chattanooga, TN: AMG Publishers. White, J. (1971). The second coming of Christ: Or, A brief exposition of Matthew Twenty-four. Battle Creek, Mich: Steam Press of the Seventh-day Adventist Pub. Association.

Introducing Walmart to Mobility Technology Term Paper

Introducing Walmart to Mobility Technology - Term Paper Example The proposal will aim at showcasing how Wal-Mart, is to benefit from the introduction of new mobility technology. Specific focus will be placed upon the benefits of introducing iPads into the entity’s stores, in terms of not only increased sales, but also market positioning, internal utility and conformity, as well as work-force enhancement. The development of the iPad has brought about many changes in the market today. It has not stayed for long in the market but has changed the way business is conducted. The device is stylish, technologically sound and portable meaning that it provides businesses with a wide variety of advantages. It has an ease of functionality and is efficient in its use making it popular among people of different ages. The iPad does not choose between people of different ages nor does it alienate any person from using it. In addition, the software and the applications that are used in the iPad make it easy for the masses to use it not only for personal reasons but also for business purposes. The continued massive growth witnessed in the 21st century, in terms of adoption and utility of such technologies all over the world, has led to a majority of business leaders wondering on the most effective means of positioning their firm-entities. As Baltzan (2013) portrays, this is in the aim of benefitting from this upsurge in technology use. Informative is the fact that in the contemporary arena, information technology has spread to all fields of business, thus the need for wholesome embrace and utility. Thus, understanding IT in general provides market leaders and management with greater insight into the endless possibilities in the business world (Baltzan, 2013). Apps are easy to connect with the target audience in a cost-effective and impactful way because of the portability of the device, the applications it supports and the costs of acquiring it also using it. As

Effective communication skills are essential when facilitating Essay

Effective communication skills are essential when facilitating learning for nurses and clients. With refernce to your area of clinical practice, critically dis - Essay Example It is not merely enough to identify the daunting nature of communication challenges in nursing. The training should have strategies in place to ensure that the nurses are trained and equipped to meat the challenges of their career. This will call for an evaluation of present training and practice of nursing career in the light of significant literature on the subject. This will naturally result in the need for qualitative changes in the area of training and practice of nursing profession. It is good to have an overview of the nature of human communication to understand its broad implications in successful health care practice and its particular importance in mental health care. All health care involves an appreciable amount of communication. There are three main components in the process of communication. They are the sender, the message and the receiver and the process is usually a two way process with the sender and receiver intermittently changing their roles between them to respond to the messages. In the process of communication the message that is developed in the mind of the sender is coded into a sound, letter, picture or gesture and transmitted. The message is understood if the receiver is able to decode the message and able to grasp the intended meaning of the sender (Ellis 1995). The process of human communication is very complex as it involves both verbal and non-verbal aspects. Now the practice of health care is exercised in a multilingual and multicultu ral milieu and the demands of modern health care task can be daunting and nurses need to be well trained to face the challenges of our complex world. The verbal aspects of human communication are very well understood to a large extent and it can be acquired by the proficiency in the language used in a place. When it comes to the non-verbal aspects of

Business Ethics Case Study Example | Topics and Well Written Essays - 1250 words

Business Ethics - Case Study Example As with most ethical decisions, there is likely no one solid answer, but I have done my best below to provide some possible courses of action that the judge in this case could consider. Question 1 In this situation, Mr. Groetsch has done nothing wrong. As such, he is under no obligation to allow other people to handle his personal fight against Securities America. He is convinced that he has been financially damaged as a result of this case, and he is perfectly able to work through arbitration on his own, with a judge, to come a fair resolution. Let us remember that arbitration was set up as a way to settle disputes between two parties who simply cannot come to an agreement on any given problem. The judge in this situation should only concern himself with the specific arbitration case that Mr. Groetsch has dutifully bought before him, regardless of any potential impact on cases that might be pending before other courts at a future date. This is a decision that will likely weigh on th e judge, knowing that many more clients may lose out on a judgment in the future that is rightfully due them. In the end, however, the judge is ethically responsible for the arbitration hearing in this case and should let it proceed without delay. Question 2 This case is particularly troublesome because of the sheer number of clients that were adversely impacted as a result of the fraudulent acts partaken by Securities America. Due to this unique situation, no one person should receive the benefit of arbitration at this time until the outcomes of the class action suits are settled. The actions of one fraudulent company has negatively impacted the lives of many people, so the judge should ethically do everything in his power to make sure all alleged victims have an equally opportunity at a fair judgment. The judge should go ahead and table the arbitration hearing and allow the cases in Montana and Massachusetts to proceed. This will allow the money that is currently available to be p aid out to victims to remain in a frozen, yet liquid account to be distributed once the case is completed. Once settled, the judge should then allow the arbitration to proceed until finished. The reasoning behind this lies in simple numbers. Should one person benefit greatly from arbitration, draining a limited pool of funds that will be available, while the masses are left to scrounge what is left over? In this case, that would not be a beneficial course for anyone involved, except Mr. Groetsch. It needs to be pointed out that he had the option to join the class action suit, yet for whatever reason, decided not to. As such, he has given up his claim to that hearing. His actions, however, do nothing to mitigate the fact that class action suits are filed to level the playing the field. That is what the judge should do in this case – level the playing field so all victims will eventually be compensated in a fair and equitable manner. Question 3 The judge in this case can also a ct as an advisor. In the legal system, judges are put in place to protect those that appear before them. In this particular situation, it appears that the interests of Mr. Groetsch will be best served if he were to drop his arbitration claim and fold his interests into the class action suits that are pending. This becomes particularly helpful advice if the judge has already determined that he is going to table the arbitration hearing until the current cases in Montana and Massachusetts are resolved. If this were to happen, there would simply be little to no money left to pay Mr. Groetsch in any event. While the estimated 10 cents to the dollar is not a happy outcome for this client, it will certainly be better than