Coal mining Essay Example for Free

Coal mining Essay Coal mining has been around for decades since the 1800s and coal has been powering our lights even till today. The documentary called, Burning the future: Coal in America presented a lot of vital information about how the coal industries work and how coal helps the nation stay lit. Countries that build the worlds biggest coal plants are the United States, China and India. The states that practice coal mining are Kentucky, Tennessee, and Virginia. Coal power plants emissions contain many elements and compounds including sulfur dioxide, nitrous oxide and other elements including one of the largest sources which are carbon dioxide. Burning the future discusses the many factors that cause devastating outcomes. Mountain top removal and strip mining is a process to obtain the coal and procedure has been practiced for many years in America. Coal supplies more than half of the energy for America and in the documentary, Ed Hopkins who is a director of environmental Quality in the sierra club states that, Coal supplies more than half of the energy right now, we are going to rely on coal in the near future there is no way around that. Coal supplies may be the only energy that can produce half of the nations electricity but there are other alternatives that can replace coal. The process in coal mining is basically mountain top removal. Mountain top removals consist of about five steps. The first step in mountain top removal is forest are cleared-cut and in this process miners must destroy wild life habitat and also using explosives to get deep into the core of the mountain top to obtain the coal seam. The second process is using huge shovels to dig into the soil and trucks that haul away the remains and push it into the valleys. The third process is to dig into the rock and expose the coal. Coal industries have machines that weigh nearly eight million and these big machines are operated by mine workers. These machines can tear up a mountain in a year and these coal industries make a lot of money because they provide electricity for people like us. The fourth process is when the machines gather a large layer of coal, dumping them on the adjacent valleys which creates valley fills. The last process is basically coal industries are usually supposed to reclaim the land but usually they leave the area bare. Although majority of the industries replant vegetation in reality the mountain will never return to its original state and this can cause many  issues to the people in the area and also around the world. Mountain top generates a huge amount of waste because coal must be burned and it generates a lot of liquid waste which forms into slur. It contains carcinogenic compounds and toxic heavy metals and the slur is stored in large areas of water that sometimes can leak or break and the outcome is floods and water contamination. Coal mining contributes to climate changes and also health issues. The main issues we are having today are air pollution, disrupted weather caused by coal burning and the toxic emissions from coal power plants. Air pollution is a very huge deal for America and all of the countries in the world. Green America.org states that, Pollution from coal power plants typically causes thirty thousand deaths a year in America. Pollution creates a lot of health problems for the people that live close by the coal areas. Health effects are hospitalization, pulmonary disease, hypertension, kidney disease, heart disease and even cancer. Those who drink polluted water in the area create bone damage and many other issues that result to death (Hendryx Ahern, 2008; Hitt Hendryx, 2010). In west Virginia, women who live near coal mining usually have poor birth rates caused by the increase issues caused by coal mining industries. Children in the area also suffer health issues which are asthma, severe headaches, blisters, and frequent runny noses because of being exposed to water contamination and air pollution from coal practices in the area. Some of the residents also reported skin issues because of using polluted water during baths and showers (Blankenship, 2006; Reece, 2006). Pollution from coal burning power plants kill more than those who drunken drive and have AIDS combined and the toxic from coal will just keep growing because we are not stopping or reducing the usage. Acid rain is another issue caused by the formation of sulfur dioxide and nitrogen oxide entering the atmosphere because of coal burning and when it reacts with water and oxygen it then creates what we know as Acid rain. Acid rain causes many issues such as acidification in waterways that kill many fishes and disrupt the aquatic ecosystem. Trees and soils are also affected by this because it the acid rain damages them and cause future issues and acid rain causes decay in structures such as buildings and statues. Although in the documentary, Burning the future: Coal in America states that the coal is the most abundant and the cheapest. Im sure we can find other alternatives that can substitute coal but I dont think the industries are willing to give up coal because it provides a lot of income for these industries. Even though coal may be the backbone of America, reducing the coal burning can help reduce the issues America is creating which are the thirty thousand plus death and the pollution. We can help reduce coals toxic emissions by using cleaner energy for the future. Clean energy consist of renewable energy which are wind, solar, biomass and geothermal which can supply very large portions of energy for America. Shifting towards this route can create a better sustainable future for not only America but for the world. In order to shoot for a better future we must first conserve. Conserving energy is basically driving less, buying less, turning things off when you dont need to use it anymore, using less water because heating water is basically using coal to heat the water. Using natural power and not relying on light bulbs and basically just cutting back on all the things youre dependent on. We need cleaner energy and we need to increase wind power and solar power so that our future will be healthier in the long run. Work Cited Hendryx, M., Ahern, M. M. (2008). Relations between health indicators and residential proximity to coal mining in West Virginia. American Journal of Public Health, 98, 669-671. Blankenship, D. (2006). Especially for people like us. In C. Warren (Ed.), Like walking onto another planet: Stories about the true impacts of mountaintop removal mining. Retrieved May 12, 2011 from http://www.ohvec.org/issues/mountaintop_removal/misc/ovec_mtrbooklet.pdf Ovec (Organized Voices and Empowered Communites). 2012. Health Study Articles on the Effects of Coal Mining. http://www.ohvec.org/issues/mountaintop_removal/articles/health/index.html Roger Philpot 2003-2012. Learn about Coal factoids, did you know. http://rogerphilpot.homestead.com/CoalEducation.html

Critical Review of Article on Financial Statements Essay example -- Ac

A Critical Review of Georgiou, G. (2010) â€Å"The IASB standard-setting process: Participation and perceptions of financial statement users†, British Accounting Review, 42 (2), pp.103-118. Dr George Georgiou is a senior lecturer in Accountancy and the director of the MSc International Accounting & Finance course at the Birmingham Business School, University of Birmingham. He has the following qualifications: BA, MAcc, PhD & CPA. Georgiou is also a PhD supervisor in his research interest topics which lie in accounting regulation, accounting theory, government accounting and market-based accounting. (University of Birmingham, 2010). As stated by Bruce (2010), financial statement users are often described as the primary users of financial statements. Yet, few financial statement users have the time or the preference to get involved in the IASB standard setting process. Georgiou's article sets out to show the gap in the literature of the involvement of financial statement users and the amount of control they have in the accounting standard-setting process. The author states that it is important to financial statement users to believe that their perception and participation is vital in the standard setting process. Introduction Georgiou puts forward an argument for financial statement users in that their involvement is material and frequently accounting standard-setters give an explanation for the approval of their standards by appealing to the interest of financial statement users. The author verifies the importance of the problem area by referencing Young (2003), who also puts their argument across in support of financial statement users. Young (2003) expresses that financial statement users are used in a nutshell to prov... ...or outreach. Available: http://www.ifrs.org/News/Features/Spotlight+on+investor+outreach.htm. Last accessed 9 November 2010. Duff, A, Ferguson, J & Gilmore, K. (2007). Issues concerning the employment and employability of disabled people in UK accounting firms: An analysis of the views of human resources managers as employment gatekeepers. The British Accounting Review, 39(1), 15-38. Sutton, T. G. (1984). Lobbying of accounting standard-setting bodies in the U.K. and the U.S.A: a downsian analysis. Accounting, Organizations and Society, 9(1), 81–95. University of Birmingham. (2010). Profile: Dr George Georgiou. Available: http://www.business.bham.ac.uk/staff/georgioug.shtml. Last accessed 5 Dec 2010. Young, J. J. (2003). Constructing, persuading and silencing: the rhetoric of accounting standards. Accounting, Organizations and Society, 28(6), 621–638.

Hamlet’s relationship with his mother Gertrude Essay

When Gertrude in ‘the Closet Scene’ faces Hamlet, we get a greater understanding of Hamlet’s emotional state. His mindset and emotional state vary throughout the scene from bitter hostility towards his mother and step father, to timid fear of the Ghost in the light of his inaction, and finally to intimate resolve and benevolence as he advises his mother on how to aid his situation and her own. Hamlet, depicted as â€Å"The glass of Fashion and mould of form†, is expected of polite forms of chivalry and temperate speech. But, on the contrary, he is strikingly coarse, even brutal in his talk with his mother, and goes on with unnecessary details of her sin. Indeed, he makes more of this than his father’s murder. So disgusted is he, by the picture of her sexual relations with the â€Å"bloat king† and his â€Å"reechy kisses† pressed on her in the â€Å"rank of sweat of an enseam’d bed†. As Mr. Ivory Brown states, â€Å"it is surely plain that Hamlet (Shakespeare) has some special woman in mind, a wanton, with special tricks of speech and habit of using mocking names, and with a tendency to some kind of fidgety or skipping gait. † Even while Gertrude is probably hysterical or saddened Hamlet continues to chide her whilst she is at her lowest and most vulnerable point, â€Å"Honeying and making love, Over the nasty sty,† Hamlet sees his mother as a disgustingly sensual creature, driven by carnal needs. He seems to forget that she is his mother, who has given birth to him, raised him, and showered him with love. And she deserves a certain degree of respect from her son. However, despite everything, Hamlet’s emotional struggles with Human Nature and his shattered illusions, he has not lost love for either of his parents, as reflected in the goals of this scene. When the ghost reappears, Hamlet treats it with respect and humble submission. But, even though he loves his mother, in his heart, he has no respect for her. As he states, â€Å"I must be cruel only to be kind†. His strong words help express his own feelings of rage, and in addition, help Gertrude realize her sin and lead her towards repentance. After his periods of bitterness, anger and fear he realizes that she finally understands his message about her actions, Claudius, and his own assumed madness. His tone then changes from one of bitterness and rage to one of almost priestly counsel as he explains to her how to remedy the situation. Gertrude is described as a frail character, which lacks feeling. She is of an insensitive nature, not likely to be troubled by guilt. A placid nature, even stolid, she cannot rise high. Like Hamlet, despite her sin, Gertrude reveals that she still loves Hamlet, even if she makes no indication as to whether she still loves the Late King or Claudius. Even though she offers no defense of Claudius, for Hamlet’s accusations of regicide. And nowhere dos she affirm Hamlet’s admiration and love for his father. But she does love Hamlet and shows her love though her actions. As Claudius states, † The queen, his mother, lives by his looks†. She addresses him in affectionate terms, even in moments in the scene, which bring her pain, shame and confusion. These include calling him â€Å"Sweet Hamlet† and â€Å"gentle son†. She echoes these terms in the last scene of the play, when, rather than any addresses to either husband, in her dying words, she cries â€Å"Oh my dear Hamlet! † This implies that Hamlet is more important to her than either of her husbands, or anyone else in the court. Hamlet is probably the only person she truly loves. The actions of Claudius and Gertrude showed Hamlet a darker, more lustful animalistic side of nature, particularly in his mother, who longs for Claudius, â€Å"as if increase of appetite had grown by what it fed on†. This shatters his illusion of inherent goodness and virtue of mankind. If his own mother is corrupted by sin and lust, the how can anything or anyone in the world be truly virtuous? This disillusionment, anger and disappointment continue through most of the play, and appear in this portion in Hamlet’s scathing tirades against Queen. In one, he speaks to hell itself, yelling, â€Å"If thou canst mutine in a matrons bones, To a flaming youth let virtue be as wax, and melt in her own fire. † If sin can corrupt an older, wiser, calmer person such as the Queen, the virtue has no value in the world, and society can plunge into chaos. Hamlet exclaims, â€Å"Frailty thy name is woman! † Hamlet’s problem is supposed to be his feelings of disgust towards his mother. Thus the actions of his mother have lead him to believe that all women are capable of acting in this wicked way. Women, the frail members, provoke lust and feed it and Shakespeare looks for these indications, and denounces them. His inability to have a successful relationship with Ophelia is a result of this belief. He treats Ophelia with little respect, and subjects her to loathsome verbal abuse, bursting with sexual innuendo, as even in the mousetrap scene he twists everything Ophelia says, to make it sound vulgar, as he states, â€Å"That’s a fair thought to lie between a maids legs†. Hamlet’s mind is crowded with feelings of betrayal, disappointment and distrust. He ruins his relationship with the beautiful, sweet natured Ophelia due to his suspicion and distrust in the fairer sex. And Hamlet probably only realizes Ophelia’s virtue and good nature after her death, when he realizes that Ophelia had been faithful to him, and had truly loved him, so much so that she couldn’t bear his negative attitude towards her and grieved to the point, where she became mad, and then died. Uncertainty and conflict are two of the major themes of Hamlet, and both play an important role in this scene. The themes of uncertainty and appearance versus reality also appear in several inter-character relationships. The relationship between Hamlet and Gertrude is a good example. Their entire relationship is highly controversial, and there is not one explanation that proves their relationship natural or simple. Hamlet’s madness is also a good example of this. Hamlet pretends to be mad, but is not quite so, but still towards the end, even we are confused whether Hamlet’s feigned madness is actually settling in. Shakespeare fills the play with imagery of sight and blindness. Shakespeare uses this motif to see how clearly the characters can see the truth about themselves and others. Blindness to one’s heart, motives and sins leads one to excuse sins and continue in them, as Gertrude does. Her lust has blinded her to the sinful nature of her incestuous marriage to Claudius. Also we see that everyone else in the kingdom is blind to the incestuous nature of Gertrude’s marriage. This leads Hamlet to believe that he is alone in a nasty, immoral world. Where people are blind to sins as immoral as incest. Thus the Theme of Morality is major concern of Hamlet himself, as he wants those around him to feel just as strongly about the issue. His morality is largely responsible for the lack of action regarding the change of revenge on Claudius. His conscience does not permit him to kill Claudius without being sure that Claudius is responsible for King Hamlet’s regicide. So he waits to kill Claudius only after he is sure Claudius is guilty, after the play-within-the-play. Shakespeare also employs several motifs to enrich the theme of morality. One of these is sickness and disease. He compares Gertrude’s sin to a disease or ulcer, which will subtly rot her soul if she ignores it. As he says â€Å"will but skin and film the ulcerous place, While ranks corruption, mining all within, infects unseen†. A similar motif is the image of the â€Å"unweeded garden† in his first soliloquy. Hamlet sees the world, filled with sinful people as an unweeded garden. The connections with Denmark being corrupted and diseased are metaphorical for Gertrude’s relationship with Claudius, incestuous and corrupted. Hamlet is the most realistic character Shakespeare ever created. His relationship with his mother was extremely natural, in the fact that it experienced certain abnormalities, as in the case of all relationships. Their love for each other is painful, but ultimately helps them grow as people and fulfill their obligations- Hamlet’s duty to avenge his father’s death and Gertrude’s duty to repent and try to protect her son from himself and those around him. Hamlet was merely a man, with motives unknown to him, with secret agendas and internal conflicts that remain unresolved.

A Stranger Is Watching Essay - 554 Words

A Stranger is Watching A Stranger is Watching is a terrific book. I enjoyed reading this book very much. The non-stop action kept me reading for hours. nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;One of the best features of the book is how it was written. The point of view changes every chapter. For example Chapter 1 is written in the point of view of the infamous Foxy character. Chapter 2 is written in the point if view of our protagonist, Steve; and so on .I also liked how the author built the relationship of the characters up, so you care about what happens to them and feel like youre going through what they are going through. For instance, the author tells us of Steves wifes death. We find out that Steves son,†¦show more content†¦Throughout the story we find out that the antagonist is very jealous of the protagonists life and thats why he indirectly targets him. This contrast was an addition to the already exciting plot of the story.. nbsp;nbsp;nbsp;nbsp;nbsp;In my opinion the best part of quot;A Stranger is Watchingquot;is the end, chapter 52.this chapter contains one of the greatest climaxes I ever read. The chapter begins at a frantic moment. All of the characters lives are at risk because Foxys bomb is about to go off. After a fight with Foxy, Steve manages to release Sharon and Neil. At the same time Ronald Thompson(a juvenile convicted if murder)is about to be executed for the murder of Steves wife, Nina. A few chapters earlier we find out that Nina is Foxys victim but he got off clean with it. Steve races out of Grand Central Station (where the bomb is going to go off)with Sharon and Neil. At this point the author stops her narrative and begins with the time eleven forty-two, twelve minutes after the bomb goes off, at this point we dont know what happened to our characters. In this next paragraph we are informed that Steve, Neil ,and Sharon get away while Foxy dies from his own bomb. We also find out that R onald Thompson is saved from his execution and released from prison. nbsp;nbsp;nbsp;nbsp;nbsp;I enjoyed this part of the story so much because it was the point of the highest excitement. Every event that took place in the story built up to this major event. AllShow MoreRelated A Stranger is Watching Essay609 Words   |  3 PagesA Stranger is Watching In novels there are many literary devices that an author may use. Suspense is one that is used to grab the reader’s attention and keep reading. Mary Higgins Clark demonstrates suspense throughout her novel, A Stranger Is Watching by giving only so much information then she will direct your attention to something else so the reader keeps reading. 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Marketing Plan for Budweiser - 5406 Words

Marketing Plan for Budweiser 2012 Submitted by: Submitted to: August 17, 2012 Budweiser Executive Summary The current business environment for a piece of the beer industry market is very competitive. Breweries must compete against other breweries, both large and small to remain a viable player in the sale of their beer. Budweiser is a product produced by Anheuser-Busch, an American brewery founded in St. Louis in the mid 1800’s. The intention of the following marketing plan is to not only continue to add to the legacy of Budweiser, but to re-energize the consumer’s appetite for Budweiser and increase the market share of the product. The formula for Budweiser is over 130†¦show more content†¦Budweiser has been marketed over the course of its history with numerous ad campaigns. The strategy behind Budweiser’s marketing was developing tag-lines to instill an image for consumers. Historically, â€Å"This Bud’s for You† was a successful campaign strategy. The slogan appealed to the reward one gives them for a job well done. The name Budwe iser is synonymous with the long history the beer has in America’s social culture. We will utilize the name recognition to not only use our checkered history, but to propel Budweiser into the future. As Budweiser has proclaimed, we are the â€Å"King of Beers† and have been associated with sporting events, motorsports, the Olympics, and our presence in town parades with our historic Clydesdales horse team. While Budweiser has enjoyed a checkered history, the time has come to re-introduce the product by launching a new marketing campaign. In 2011 Budweiser lost 1% of the market from 2009 (Anheuser-Busch InBev 2011). In 2011 Budweiser sold 17.7 million barrels for sales revenue of 2.1 billion dollars (Anheuser-Busch InBev 2011). The time has come to launch a new strategy for a product that has been around for over 130 years. The competition Budweiser is experiencing is not only from the traditional competition of large-scale breweries, but also from the popularity o f the craft brewers. The growth of the craft brewing industry in 2011 was 13% by volume and 15% by dollars, which followed a 12% growth by volumeShow MoreRelatedEssay about Business Model and Strategic Plan Part 11551 Words   |  7 PagesStrategic Plan Part I BUS/475 April 28, 2015 Business Model and Strategic Plan Part I Anheuser-Busch InBev is the name of the leading global brewer. The company has a â€Å"portfolio of more than 200 beer brands, including three global flagship beers: Budweiser, Stella Artois and Beck’s† (â€Å"Anheuser-Busch†, 2015). Budweiser is an American style lager and was introduced in 1876 by Adolphus Busch. Adolphus Busch wanted to create the United States first national beer brand. 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The Fate Of The White Elephant - 1602 Words

The Fate of The White Elephant (Draft) The short story â€Å"Hills Like White Elephants† by Ernest Hemingway is an argument between the man and a woman about abortion. It shows how an unexpected â€Å"white elephant† can affect their relationship, force them to bring life changing decisions, and present a threat to their self-identity. Besides the main argument, the author through the scenery and the dialog are presenting other conflicts and arguments. Some of them are the nonverbal communication, what choices they have, and the couple’s future. The author of the story, Ernest Hemingway, was born in 1861 in the Chicago suburbs. In his life, he traveled to different places in the world, and he was married four times. During the Spanish Civil War,†¦show more content†¦Although it seems simple, the story carries a couple of parallel explanations about the situation. Hemingway has never mentioned the word in his story, but the main topic of conversation between the couple is abortion. First of a ll, the story shows the balance of power of the man and the woman in the relationship. After finding that Jig is pregnant, the man is trying to talk her into having an â€Å"awfully simple operation†. (Hemingway) When it comes to power in the relationship, at first the man is trying to be dominant. He does not show any interest in the woman’s health, and he is insensitive to Jig’s needs. Hemingway in the story represents the American as a â€Å"man who wants his woman to serve solely as the source of his sexual pleasure, who denies her the motherhood that she desires.† (Holder). However, soon after, he receives a rejection from Jig. â€Å"I know we will. You don’t have to be afraid. I’ve known lots of people that have done it.† † So have I. And afterwards they were all so happy.† (Hemingway) . The woman is trying to tell the man that she does not want to end up regretting this decision that can ruin her life. She is trying to stop the man of talking nonsense and that she knows about the effects of such procedure. In the next dialog Hemingway is defining the pregnancy by using the â€Å"hills† and the â€Å"white elephants† to describe the relationship: The girl was looking off at the line of hills.Show MoreRelatedErnest Hemingway s Life As A Writer1074 Words   |  5 Pagesthe dialogue of his short stories such as, â€Å"Hills Like White Elephants†. â€Å"’They look like white elephants,† she said. â€Å"I’ve never seen one,† the man drank his beer. â€Å"No, you wouldn’t have.† â€Å"I might have,† the man said. â€Å"Just because you say I wouldn’t have doesn’t prove anything.’† (Hemingway, Lit). This cut and dry excerpt of dialogue shows just how little â€Å"fluff† Hemingway wrote into his short stories. 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Creativity in Market Segmentation Process

Question: Discuss about the Creativity in Market Segmentation Process. Answer: Introduction: Over the years, non-profit organizations across the globe have been employing marketing strategies to increase the awareness of their existence. The management of such organizations uses mechanisms that inform the targeted group concerning their activities and campaigns. The Planned Parenthood America is a non-profit organization that employs the website and social media campaigns to reach out to women and enhance the accessibility of healthcare. The group is seeking to strengthen the environment of healthy families within a society (Planned Parenthood, 2016). Planned Parenting America uses marketing strategies such as segmentation of the targeted population. It is clear to identify how the organization has prepared different forms of education and sensitization for women, men, and young people regarding their reproductive health. In the corporate sector, the relationship between the customers and the business can be enhanced through several mechanisms and approaches. The company is responsible for the interactions with the clients to ensure a high level of satisfaction for their customers. The Billabong has dedicated most of their resources and time to educating their targeted customers concerning the surfing, skiing, and skating. Through this approach, the business is building trust with the public who will later prefer the companys product in the market. Therefore, the strategy that the company has taken is essential in enhancing their relationship with existing and potential customers (Ringberg and Forquer, 2003). Moreover, the business is guaranteed of increased sales since the visitors gets on the web not only the information but also go ahead to check the products of the company. The Nestle Australia is implementing strategies that seek to improve the performance of the enterprise regarding revenue and sales. The organization is currently running two campaigns that are designed to increase the customers purchase of their products. The Nestle in Society and the Creativity Reinvents the Classics are the campaigns seeking to increase the performance of the organization regarding product promotion and social responsibility respectively (Nestle, 2016). The Nestle in Society is designed to assist their stakeholders in the community to conserve the environment by finding safe and alternative sources of energy and measures to control global warming. On the other hand, the Creativity Reinvents the Classics campaign is created by the NESCAFE Dolce Gusto coffee system to encourage the consumption of coffee. The strategy is targeting the creative personality and customers by incorporating Grammy award winner Will.i.am to bring the picture of coffee and creativity. The Cr eativity Reinvents the Classics campaigns will be successful in improving sales because of the creativity strategy used. The campaign encourages the taking of coffee indirectly because the first impression is the recognition of the element of Creativity and Classics. Moreover, the Nestle in Society campaign will also succeed since the part of the corporate social responsibility is essential in increasing the reputation and of the firm, which in turn attract more customers and enhance their loyalty (Tilt, 2016). Effective planning of the promotional campaigns is important in creating the anticipated impacts. Whenever a company is designing a marketing strategy, it is important to conduct an evaluation of the income distribution of the targeted population. The methods and processes used to identify the specific elements that define the disposable income of customers is important in designing the price of brands and services as well as the sales performance in the market. Therefore, organizations seeking to understand the trends and characteristics associated with income distribution in a particular region should conduct a succinct evaluation (Amuah, 2009). For the Northern Territory, is essential for organizations first to identify the target group or composition within the Northern Territory region. Once the particular population has been identified, it is necessary to outline the other associated characteristics that define income such as the qualifications and occupation. The value of the household for each is obtained by removing the liabilities such as the income tax, Medicare levies, and other surcharges from the gross income. The capacity to purchase services and goods for consumption depends on this value and the distribution across the targeted population in Northern Territory (Martinez et al., 2015). Moreover, such a value cannot be used to measure and predict the wealth disposal in the region. However, it is an essential tool for companys decisions on marketing and production. The process of selecting the market involves a comprehensive analysis of the associated factors. The formulated strategies depict how the organization will be successful regarding competition, customer satisfaction, and revenue generation. Therefore, there exists a possibility of each methodology being associated with limitations (Brochado and Martins, 2008; Kim and Lee, 2011). The following is a ranking of various marketing segmentation strategies for three organizations dealing with fast moving consumer good. RANK FIRM MARKET SEGMENTATION STRATEGY PROPOSED RECOMMENDATIONS 1 Coca- Cola Company The company has strengthened their campaigns to increase the sales amongst the young people by designing the products such as the branding of names and bigger containers essential for in-house parties. The company has also invested in diversity of tastes to suit the range of customer preferences The organization should concentrate not only on the young composition of the population but also the children and the older adults since they also consume the products 2 British American Tobacco The organization has developed brands at different levels in terms of quality and affordability to ensure that the low income earners access the products and the high-class also with the highly modified forms The company should consider the nature of quality for their cheap alternatives since it is essential for organizations to maintain uniform quality across the market for consumable products. Moreover, the business should invest more on corporate social responsibility to assist in enhancing the firms reputation, since the products have been noted to be harmful to consumers 3 Lifebuoy The organizations has for many years focused on family as the target market offering goods that suit the entire family The organization should focus on the diversity of needs across the family composition and incorporate the elements in production to ensure that the market has a diversity The changes witnessed in the demographic patterns that have been stable over the years depict the need for organizations to reconsider their revenue generation mechanisms. The changes in population growth rate are affecting the total government expenditure as well as the support services offered across the infrastructural development and social amenities. Life expectancy is concerning the retirement age and increasing the financial pressure to support the aging (Xinxin, 2008). The mortality and morbidity are also affecting the compensation rates across the insurance sector. Therefore, there is a need for a comprehensive approach to shield the risks emanating from skewed population trends across the globe. In the United States, the effect of aging baby boomers is noted to affect most of the industrial process and investments; however, several sectors will benefit from the phenomenon. The travel and tour industry will record tremendous income since the aging are associated with more traveling and outing events (Winston and Barnes, 2007). Moreover, the asset investment industry across the state is expected to increase since the aging will tend to invest the retirement benefits in liquid and tangible assets as an alternative source of income. Moreover, those specialized in business valuation will generate more revenue because of the selling and buying of assets. Furthermore, the medical sector will partially benefit since the aging baby boomers will need various healthcare services, which will spark innovation, discovery, and investment in the area of health. Nevertheless, the government will suffer in supporting the care needs of the group and solve the effect of strain on existing medic al facilities. References Amuah, H. B. (2009) The role of creativity in the market segmentation process and the benefits of strategic global positioning, SSRN Electronic Journal, doi: 10.2139/ssrn.2245142 Brochado, A. O. and Martins, F. V. (2008) Market segmentation methodology: Segmentation basis and classification methods, Review of Business Management, pp. 132149. doi: 10.7819/rbgn.v10i27.174 Kim, T. and Lee, H. (2011) External validity of market segmentation methods, European Journal of Marketing, 45(1/2), pp. 153169. doi: 10.1108/03090561111095630 Martinez, A., Western, M., Haynes, M. and Tomaszewski, W. (2015) How income segmentation affects income mobility: Evidence from panel data in the Philippines, Asia and the Pacific Policy Studies, 2(3), pp. 590608. doi: 10.1002/app5.96 Nestle (2016) News feed. Available at: https://www.nestle.com.au/media/news-feed#itemPerPage=20(Accessed:31 August 2016) Planned Parenthood (2016) Who we are. Available at: https://www.plannedparenthood.org/about-us/who-we-are(Accessed:31 August 2016) Ringberg, T. and Forquer Gupta, S. (2003) The importance of understanding the symbolic world of customers in asymmetric businessà ¢Ã¢â€š ¬Ã‚ toà ¢Ã¢â€š ¬Ã‚ business relationships, Journal of Business Industrial Marketing, 18(6/7), pp. 607626. doi: 10.1108/08858620310492455 Tilt, C. A. (2016) Corporate social responsibility research: The importance of context, International Journal of Corporate Social Responsibility, 1(1), doi: 10.1186/s40991-016-0003-7 Winston, N. A. and Barnes, J. (2007) Anticipation of retirement among baby boomers, Journal of Women Aging, 19(3-4), pp. 137159. doi: 10.1300/j074v19n03_10 Xinxin, M. (2008) Occupational career types of baby-boomers and their effects on employment pattern selection, Japanese Economy, 35(4), pp. 64106. doi: 10.2753/jes1097-203x350403